Demand for cannabidiol (CBD) products may be on the rise – their recent inclusion in a dedicated pavilion at the Natural Products Expo East trade show was just one indication of this trend – but new research from the Grocery Manufacturers Association (GMA) has found that shoppers are still confused about what CBD is, what it does and whether such products are safe. What’s more, with one in three Americans already using CBD, most (76%) assume that CBD products are subject to federal regulations and safety oversight when no such regulations currently exist. When informed of this fact, 82% of Americans expressed alarm, with 67% of those saying they were “extremely” or “very” concerned. Another 84% said that they were worried about the inconsistent regulations that could result from the current state-by-state patchwork system.  “It is the role of federal agencies to ensure a safe and transparent consumer marketplace – but the CBD market is currently the Wild West,” noted Geoff Freeman, president and CEO of the Washington, D.C.-based GMA, which will become the Consumer Brands Association in January 2020. “Without a uniform federal regulatory framework in place, consumers lack the bas...